[quote name='MSI Magus']You know one of the things I love about this is that congress for years has fought mandatory gas mileage law. They have voted down time and time again bill after bill that would require higher gas mileage in cars......now they have the nerve to stand up and talk down to the automotive industry that because they didnt raise efficiency they are failing.[/QUOTE]
This is an important and relevant point.
[quote name='CaseyRyback']They didn't fail because of lack of innovation, they failed because American's stopped buying cars and because they are competing at a heavy disadvantage.[/quote]
Let's spread blame where it's due. Like MSI's point, I drove past a dealership the other day and saw a Ford Shitmobile (like whatever they make now that's around a Focus or cheaper) with "34 MPG!" marked on the windshield. That tells me all I need to know about innovation in the US auto industry. I bought my current car in 2001. It gets 32 city and 36/37 highway. It's a Honda Civic, mid-range (and MT, which I *think* helps the mileage). But it's a 7 year old car (150K shy of the 250K I plan on putting on it). And Ford's just now getting around to competing with 2001 foreign autos with their low-end cars. This aspect has nothing to do with the current economy.
American automakers banked their futures (wrongly, we see) on SUVs and pick'mup trucks. Big Freudian Dickmobiles. HIGHLY profitable dickmobiles, but their financial security was premised on the American peoples' willingness to abandon any concern about energy usage and environmental destruction. And they were right; until that environmental destruction came with a marginally higher economic cost in high gas prices. Suddenly, the big 3 weren't selling autos much at all, but more importantly, they weren't selling their high-profit dickmobiles. Which is where their innovation was focused, primarily.
GM's HUGE announcement this year was the "Volt." 12 gallons = 400 miles in this car (in a hybrid). Again, that's not innovation. That's being able to run a 4 minute mile, but being the 5,000th person to do it, and doing it 40 years after the first person to do it. Impressive? Maybe. But it's not 'innovation' by any stretch of the imagination. It's playing catch up, and doing so poorly.
Let's not forget that they all have to pay massive amounts in health care and pensions as opposed to all these other auto makers, they have a much older work force than any of the other auto makers, they are not getting the tax breaks that many of these companies are getting for their plants in the south, etc.
An argument I ask students in my intro class (while discussing globalization) is to tell me what an "American automobile" is (if I get that teaching job in Detroit I may give up this part of my lecture
). Toyota and Honda employ thousands (tens of?) in the Ohio/Indiana/Kentucky area. Most Toyotas sold in the US are made in the US. GM builds a large number of autos in Mexico, and their parts are manufactured elsewhere. What's it mean to "buy American" in this day and age? To keep Robert Nardelli fat and happy by buying a lunk of shit Chrysler? Or to keep Billy Bob in southern Kentucky employed by buying a Toyota Camry?
But do you think that those people building Camrys are paid less, or have fewer benefits?
Also when Chrysler got bailed out almost 30 years ago the taxpayers ended up making money.
You got me there. In 7th/8th grade I read and presented on a biography of Lee Iacocca (I told y'all I had a sordid past as a conservative republican. I just happened to be 13.). He did turn around Chrysler magnificently during that time. Can they do it again? I don't know; we need to rekindle some of that rah-rah screw-the-japs buy-american-autos sentiment that we had in the 1980's in order to do so. And since they employ so many Americans, I don't see that happening.
But maybe we'll get a remake of the film "Gung Ho" out of it. Which is cool, I guess.