Very.
I did hire a new guy this week. He's a nice guy, knows a bit about comics, is a year older than me, works at a lumber store, and he's tall and black.
It's nice not having a single stereotypical fat old white dude working at my store, instead its two average white guys, white girl and a black guy. Even nicer when your not actually trying to be equal oprotunity in the sense of hiring people only because of thier color/gender/nationality, but because they work good.
On another side note:
They just had a commercial for "Thief" on FX, and Maeybe from Arrested Development is on it