I think you guys have completely missed the problem with the company. It's nothing to do with trying to draw comparisons to Christopher Nolan. That's just a waste of time.
The company actually needs to go back to its carny roots and think about what draws people to the company in the first place and what makes things entertaining. And no it isn't Hornswoggle.
There is legitimately nothing interesting going on in the company right now. Zack Ryder could have been huge for the company if they went out of their way to hide his weaknesses and emphasize his strengths and give the guy something to do. Brodus Clay could also have been huge and entertaining if they actually did something with his character beyond dancing to the ring. You had Daniel Bryan who had become the most legit-over guy after Wrestlemania and WWE threw all that heat away. For what? For what?
The company has blown A TON of opportunities. Way too many to count really. And it's been primarily because guys they didn't think could get over, were getting over. And instead of taking the ball and backing those guys, they Matt Hardy'd them all.
Guys like Steve Austin, The Rock, and Foley got over and drew money because the company backed them up when the time came. The only two people you can say that about in the company right now are Ryback and CM Punk. And now to a lesser degree, Cesaro. Fire Miz, Repackage Del Rio, Push Kingston, Push Bryan, Push Ambrose, Repackage Primo, Push Santino (in an underdog Foley/Mikey Whipwreck style world champion run and make it legit - remember the rumble when everyone went crazy), and Push Ryder.
http://www.youtube.com/watch?v=lpoN6PkylyY
Fixed - sorry Genocidal!