Almost none are $40 anymore. Because then they would be free (as originally intended). Stores and various box makers realized right quick that they had an opportunity to hike the price up and at least make some money out of the whole mess. I couldn't believe it either. Being told you wouldn't have to pay anythign to be DTV ready and seeing how much the ing vultures at BB wanted for them. Got mine at Meijer for $10 cheaper. Still had to pony up some money though.
I guess, I'll probably let my tv sit in static... I have an HDTV tuner for my monitor that will do just fine if I must watch local tv. Paying to watch SDTV on a perfectly good SDTV?! give me a ing break.
BTW, bet this isn't the last time you have to pay for "free" tv.