FYI, this weekend I saw a whole stack/pallete of 40GB PS3s at the local Fry's without the Spiderman 3 Bluray movie pack-in. Guess we knew this was coming.....and yes it was still priced at $399
The new 40GB box seems really drab, looks like they his the desaturate option in CS when desigining the cover. I saw it next to a 40GG/Spidey bundle and the new box looks like it had been out in the sun too long and had faded.