Yeah, this is definitely not some short term deal but rather shift in merchandizing...At one of my local targets, they took one whole side of an aisle, replaced the shelves with DVD style display racks to sell only $10-15 dollar games...and the greatest hits endcap is still there too. This gaming aisle isn't fully stocked as of yet, but it looks like they'll have 50 or so sub $20 games for various platforms...And unlike BB's front row games (which are somewhat random assortments and BB doesn't actually know which games are being sold...the SKU is is just front row game-PS2 or Xbox, etc), Target is giving a SKU to each game as well a shelf tag, so its extremely likely that the same items will be restocked over time. No obvious kick ass deals as of yet but there may be some OK games at a good price for the less hardcore market.