thesilentshadow30
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Anyone know anything about it??
I have looked online and all I can find is that its a promotional release.
I have looked online and all I can find is that its a promotional release.
After finishing at the proving grounds, the game players can drive the three models in the real world - or at least what passes for the real world within the Xbox realm. They can take the S40 on the Pacific Coast Highway in California; race the S60 R at the Italian Grand Prix near Monza, Italy; and drive the XC90 on the road to the Ice Hotel in Jukkasjarvi, Sweden.
Volvo Drive for Life was more than a year in the making, Mr. Gunn said. In addition to the work by Microsoft, Gunn and Euro RSCG 4D, a British company named Climax Studios, part of the Climax Group, handled the technical development. The game cartridge box features the logos of all four, along with the Dolby Digital logo, making it seem more like a DVD box.
The partners in the Volvo video game are making plans for next year. Mr. Neu of Volvo Cars said the game cartridges were to be distributed at auto shows to be held in cities like Detroit and Los Angeles as well as events like the Consumer Electronics Show in Las Vegas.
Mr. Gunn said the partners were also looking at giving away the video game through car rental companies, the Netflix DVD rental service and the GameStop chain of video game stores.
Mr. Nielsen said Microsoft was already working with marketers on a few projects for its next-generation video game system, Xbox 360, which is to be introduced on Nov. 22. The new features on Xbox 360, like the improved graphics, "expand dramatically our ability to create advergames," he said.