I saw this article on Gametrailers pretty neat
https://www.bidforgreatness.com/
Basically you put up your gold trophies as bids to win some of the things from the "Greatness" campaign. I forsee this being shut down considering how easy it has become to mod trophies.
Source:http://www.gametrailers.com/side-mission/56866/bid-on-real-physical-rewards-using-your-psn-gold-trophies
https://www.bidforgreatness.com/
Basically you put up your gold trophies as bids to win some of the things from the "Greatness" campaign. I forsee this being shut down considering how easy it has become to mod trophies.
Source:http://www.gametrailers.com/side-mission/56866/bid-on-real-physical-rewards-using-your-psn-gold-trophies