FYE.
This year I was going to buy Resistance:FoM and I had a giftcard to FYE (otherwise I'd never go there since their prices usually suck).
I called ahead and asked if they do pricematching - I was told yes, but only with an in-store ad from the other store. I went to best buy and picked up their weekly ad, since Resistance:FoM had JUST gone gold and was in that week's ad for $30.
Got to FYE (where they were still charging $60 for it) and was told that "there's no way I can price match that low." I was like, "uhhh, you do realize this is the standard price for it now, right?"
Dude was a MANAGER and didn't even know FoM had gone gold. The PS3 gold list was pretty common knowledge pretty fast, but this guy didn't have a clue. I told him to try not lying to his customers, since he had already said they would price match with an ad (there was NO mention of not matching if it was "too low"), and since I had made a special trip just to pick up the aforementioned ad.
It's cool though, I bought something from a different FYE location with my $20 giftcard, then returned it to his store and got an equivalent giftcard from them.
I then spent that giftcard at the FYE online store when there was deal going where I got all 6 star wars movies for 35 bucks (cost to me: $15).
So basically I made the lame manager's store eat the $20 they WOULD have "lost" matching the gold price.
(I say the 20 because they'd likely have price matched it if it was only 10 bucks less. Either way, I felt justice was served.)
Lol.