Yeah i was looking at it at my local BB, i even have a 10% coupon they mailed me, at mine they also have the regular edition for 29.99 plus i was eying The Bigs for the 360 for 17.99
I made the mistake of buying this back when it was new. It's buggy as heck, and generally poorly designed. Worth $35 if you absolutely need an RPG fix or some easy-but-time-consuming achievements, but otherwise I'd suggest passing on this one.
I already have the game, but I would say that for anybody else - $20 or less would be the right price point for this game. I actually had a lot of fun with it after I spent some time with it -- but it definitely is as buggy a game as I've seen.
For all those saying it's not worth a penny, I'm pretty sure they had a large update for the game that fixed many things. I played through it with no bugs whatsoever and had plenty of fun.