tinman_licks
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So what do you guys think? Will LIVE ever be free? Seems odd why Buy.com, Walmart and Amazon decided to have a sale on 12 month cards at the same time. Could this mean they're trying to clear the inventory before something radical happens over at Microsoft?
Or conversely, will Sony ever charge for PSN? Since MS is making so much money off of it, Sony is losing possible profits.
UPDATE:
[quote name='tinman_licks']msdmoney (page 2) has got a good point about Steam. The real story though is how MS was able to successfully repackage features PC users have traditionally gotten for free and market it as a brand - a premium you have to pay for. It's a testament to their marketing strategy and the legacy of the original Xbox LIVE service, an investment that finally payed off in this generation because it helped initiate and indoctrinate in the public's mind the illusion that it's a premium service you have to pay to get.
But what exactly are you paying for? I can understand paying for cable because you are receiving constant, new content. But what content is MS really selling us? Inside Xbox videos? Community and Developer playdates? Those are just marketing tools. What it boils down to, the only real product they are providing you with is access. Access to play online with other users. Sounds pretty insubstantial. The users themselves host the games. Yeah sure, $50 is a pittance to pay but aren't we already contributing with ad views and purchases on the marketplace. The business model of LIVE reminds me of dating sites that sell you access to a potential mate. After you decide to subscribe, they take down the artificial wall that kept you two from communicating and allow you the chance to get her email.
But PC users are savvy people who've grown up with free multiplayer access. This service was integrated into Steam. When MS tried implementing their LIVE model for the PC realm and branded it Games For Windows Live, it failed to fool PC users into paying for what they know from past experience should be and remain a free service. Xbox LIVE succeeded with the general public because they had no preconceived notions of what should be fair to accept as paid-for premium content and hence absorbed MS' marketing push of the Xbox LIVE brand as a symbol of quality. That in turn created the demand. The value of any product is its demand. Another example is bottled water. How silly would our ancestors view us if they were here now? Paying for water.
Should LIVE be free? Yes. Will it? No, because they've already succeeded in bottling it.[/QUOTE]
Or conversely, will Sony ever charge for PSN? Since MS is making so much money off of it, Sony is losing possible profits.
UPDATE:
[quote name='tinman_licks']msdmoney (page 2) has got a good point about Steam. The real story though is how MS was able to successfully repackage features PC users have traditionally gotten for free and market it as a brand - a premium you have to pay for. It's a testament to their marketing strategy and the legacy of the original Xbox LIVE service, an investment that finally payed off in this generation because it helped initiate and indoctrinate in the public's mind the illusion that it's a premium service you have to pay to get.
But what exactly are you paying for? I can understand paying for cable because you are receiving constant, new content. But what content is MS really selling us? Inside Xbox videos? Community and Developer playdates? Those are just marketing tools. What it boils down to, the only real product they are providing you with is access. Access to play online with other users. Sounds pretty insubstantial. The users themselves host the games. Yeah sure, $50 is a pittance to pay but aren't we already contributing with ad views and purchases on the marketplace. The business model of LIVE reminds me of dating sites that sell you access to a potential mate. After you decide to subscribe, they take down the artificial wall that kept you two from communicating and allow you the chance to get her email.
But PC users are savvy people who've grown up with free multiplayer access. This service was integrated into Steam. When MS tried implementing their LIVE model for the PC realm and branded it Games For Windows Live, it failed to fool PC users into paying for what they know from past experience should be and remain a free service. Xbox LIVE succeeded with the general public because they had no preconceived notions of what should be fair to accept as paid-for premium content and hence absorbed MS' marketing push of the Xbox LIVE brand as a symbol of quality. That in turn created the demand. The value of any product is its demand. Another example is bottled water. How silly would our ancestors view us if they were here now? Paying for water.
Should LIVE be free? Yes. Will it? No, because they've already succeeded in bottling it.[/QUOTE]
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