Having literally read through all the messages of the old complaints about the price match, we should all take a step back and realize that preventing one deal from happening not in your favor will probably affect a future one that you COULD benefit from.
Again, we've all bought something where we see it cheaper either here digitally or with the physical goods store pretty quick, but the strong vocal minority (less than 5) probably prevented dozens, hundreds of others finding a use for their EA coupon
It sucks to pay more the next day, but really, I think plenty of people got in that initial deal and weren't complaining about it.
Maybe take it back as feedback that if Amazon can benefit a majority of their buyers, they really should consider that position rather than the vocal minority. People just need to manage their purchases/backlog a lot better and really not buy every single game out there since the promos and coupons, etc will never benefit these folks to begin with.
With these holiday sales, pretty much EVERY game is discounted and not being able to match in January or say with EA, etc...just makes the coupon promo sorta useless.