First they came for the used game buyers, and I did nothing...etc.
Good video. I completely agree with Jim's points. Whether or not you buy new doesn't really change the fact that it's anti-consumer and a dick business strategy plain & simple.
Some other points:
4. Online pass is a great way to assure the multiplayer community will not be around long, or at best be as popular as it could have been otherwise.
5. Contrary to the claims, it does not in fact guarantee the actual devs receive their cut. It's additional revenue source for the publisher, not the dev, and for little to no extra work on their part.
6. There seems to be a backlash finally turning against this sort of thing, and announcing your game supports online pass is starting to become more controversial, garnering negative buzz, and possibly alienating your potential customer base and losing future sales.
7. Positive reinforcement beats out negative reinforcement. Giving extras to the new game buyers is going to go over much better than locking secondhand gamers out of the multiplayer experience.
8. Online pass does little to keep people from buying used games, but does a lot to stop people from caring about playing the online modes. Which is funny since, online play is one of the bullet points they're trying to sell us on in the first place.
9. Dismiss the used game buyers at your own risk. The popular rebuttal to anti-online pass arguments is "you're not really a customer, so who cares if you're upset." This is a very short sighted position to take. Used game buyers still buy DLC, they still preorder sequels, they still talk it up and sell their friends on the game. They help build the franchise.