Success. I had a very friendly clerk who scanned the coupon off my phone for the gift card. I got a 360 and PS3 copy so she did it for both games. Walked out with 2 GTAV's, Red Dead and GTAIV, and 2 gift cards.
The person in front of me was getting GTA with his mom and she started talking to...
The sales are live. Have to go to the games thru on demand but I'm buying DMC 4 for $5 right now. And I checked both MK and Asura's Wrath, both listed at the sale price.