I just got back from TRU. Register didn't prompt for the gift card, no signage in the store, and the manager didn't know anything about it.
I'm still happy to get Red Dead with my GTA V.
That, and what about trivia for Scene It? My wife loves that game, and I'd love to be able to use those controllers for a good trivia game...maybe "You Don't Know Jack" will make it to XBLA...I'd pay 800 points for that.