This is kind of off topic, but I remember when Sony was a bit of an underdog in the space. The PSX (PSOne) was a prime platform to develop for, and everyone from Capcom to Squaresoft brought their franchises and new ideas over. The N64, for all its good games, didn't see the breadth of content the PSX did.
From my perspective, Microsoft's Xbox in the 6th gen felt more like a big dog pushing its way into the industry. Still, the Xbox was a great console, no doubt. The PS2 was a class act, and, to be honest, the PS4 did a great job of securing exclusives. (The PS3 struggled with the Cell Processor stuff, like the N64 struggled with the cartridge decision.)
Now, Nintendo seems the least like a "bad guy" in the industry, and they were a favorite target for all their eShop and online infrastructure shenanigans. Microsoft kept making missteps, like saying the Xbox One was going to be digital only or require the disc for authentication purposes. Between bad decisions and large-scale attempts at buying/merging studios, the whole industry feels so messy right now.
The old days were simpler, let me tell you. Remember when Steam Sales and Half-Life 2 made Valve the underdogs of the 2000's?