You'll see it in your rewards account in a couple/few weeks. (EDIT: Ah good catch. It's an Xbox Live gift card, not rewards certificate) Did you also pre-order the $24.99 Car Pass? If you pre-order Forza Horizon 2 and the Car Pass, you get $5 off the Car Pass instantly, bringing the price down...
Warning: if you intend on purchasing and playing today, I wouldn't buy from Gamefly. I purchased something last night and my order is "under review" until a rep contacts me, which won't be until tomorrow since they are closed in observance of the Fourth of July.
Same issue. They tried to give me the paperbacks instead of the hardcovers, and on top of that, they didn't even try to price-adjust - they were willing to let me pay the hardcover price for the paperbacks.
I had them cancel the order.
Oh I can make personal insults too!
Listed sale price is HIGHER than what it is now. That's not strange to you? Sorry, but that sounds like a dick move to me, but if you like those kinds of moves, then by all means, eat away.