The case in the 1st edition is by far the best case you can get in the US so far. You might also want to look at importing the Hori Hard Case was able to get one online for $22 shipped so I cancelled my 1st edition order and sticking with wifi and 32GB card.
Just got back from Target and I saw a few first party games that had red cases at the normal prices. Is this some Target exclusive or some unofficial Nintendo Selects thing? The collector inside of me wants to know.