I'll take part in your mockery. Amazon video game sales are generally a joke. It is just the same recycled stuff and they don't even mark it down from the normal price. I have even seen it marked up (especially when they have B2G1 sale).
Amazon is good for normal pricing, but the sales they have tend to be worthless.
It seems like they got away from aggressive sales and pricing when they stopped the video game deal of the day.