yeah I read it as you have til anytime before midnight 2/11/05 to activate yours by calling the # and take the survey.
They ask you to rate different aspects of your visit:
Such as how clean was the store, organization, did they have what you wanted, did a salesperson offer assistance, were they readily available, polite, knowledgable, etc:, how likely were you to come back, how often do you shop, was your purchase for a child, yourself, another adult;, and some other similiar questions. Then they ask about your race, # of children in household, ages of children, household income. But you can press a button (#) to skip any question you don't want ot answer. Doesn't affect your coupon code. I skipped one cause didn't feel like answering, and a few cause none of their business. All are press a button on a scale of 0 - 10, 1 or 2 for yes/no, and one question is a voice response: something like What did you like best about the TRU store or why you chose TRU or similiar - don't remember exact word for word. You can answer it on just press # to skip.