Watched the trailer for this on my 360 today, and, while not at all surprising, it came off as all crass, no class. Everything about it seemed like they have Sullen Urban Affliction Shirt Mook squarely in their sights.
It's clearly a barely second-rate game, and I thankfully I don't see it doing well at all. (Unfortunately, I don't think its predecessors did, either, hence the likely reason for the setting shift.) The crowd is there for this sort of derivative pablum, but they're also the type that have no desire to venture from the five or six titles a year that are deemed 'acceptable' for hardasses like themselves.
This isn't so much a vendetta rant I have against this game in particular, as it is my general fatigue towards the lowbrow, almost Neanderthal conventions that seem to be the baseline for entertainment of all types these days (but ESPECIALLY with 'core games'). This game just looks like Generic Thug Concentrate. No-hesitation 'pass.'