I'm only responding for fun -- in no way am I trying to offend people or get flamed. I figured I could add to everyone's amusement by keeping this going ;-)
As for my TRU comment, listen, I'm not some conservative bully standing on a pulpit decrying my moral virtue to everyone

I'm not that person. I simply said what I thought and I don't expect people to change their behaviors by what I say. I do hope people think about what I said, and that's it. That's why we have these boards, right?
So anyways, here's my take on Damian's points. Enjoy ;-) It's nice to have "deep" debates on CAG every once in a while.
[quote name='Damian'] No, I'm making the assumption that chargebacks will be a greater hassle than just cancelling everything and I think it's a safe assumption. Chargebacks are evil if you're a merchant. [/QUOTE]
I understand your point, however, I think the number of people who are going to call their CC companies to get FV to chargeback will be fewer than if FV canceled everything. I think that's the likely scenario. Sure, FV will need to deal with those chargebacks and that's a hassle for them. However, I hope you agree contacting everyone to ask whether they'd like to cancel is a far greater hassle. FV could have canceled all the orders, but then it would need to cancel ALL -- meaning anyone who used the promo more than once -- how are they to determine which one to keep and which to cancel? That means they would need to contact everyone, and that defaults back to the same reasoning.
[quote name='Damian'] That's irrelevant though. A violation by one party doesn't release the other party. If I made some purchases at Target, and shoplifted while I was there Target does not have the right to charge the credit card I used for the stuff I stole. I would absolutely be in the wrong to steal it, and Target would have recourse against me in the form of small claims, etc, but they cannot take a unilateral action that the law does not provide for. [/QUOTE]
Unlike a politician, let me admit you're right, FV isn't entirely blameless.

But I don't think what they did is really wrong, either, esp. given the circumstances.
That said, I do stand by my statement that they are the party with a better argument for their reaction. Your analogy takes my comment to an extreme; it also doesn't make a correct comparison. I agree Target doesn't have the right to charge your card for the items you stole -- after all, you never gave them your credit card number.
For this scenario, the particulars are quite different. The consumer has agreed to buy an item and has authorized the credit card. Now consider who the acting agent is for the following: (1) creation of account (2) input of mailing address, credit card (3) confirmation and (4) input of promotiona codes.
FV in no way contributes to these actions. Should the consumer decide to make duplicate accounts and apply the promo code to each acct., that is misrepresentation. Does that mean FV is completely off the hook for moving forward on the transactions? No, it does not. However, in the majority of cases, I think the consumer is well aware he is violating the use of the promotion, in which case the greater proportion of the fault is on the consumer, not FV.
[quote name='Damian'] Litigation? Who said anything about litigation? This won't go past a phone call and maybe a fax or two to a credit card company. The consumer will complain they were charged too much and provide their order confirmation as proof. The CC company will contact FV, FV will claim fraud and the CC company will say, "Why didn't you cancel them if you thought they were fraudulent?" FV will say "because this was easier for us" and the CC company will say "Wrong. Denied." I don't know if you've ever been through the chargeback process but credit card companies are not the merchant's friend. You can easily get a CC through another bank if yours isn't helpful, merchants don't have that luxury. [/QUOTE]
LOL -- No, I never meant real litigation

Of course not! I agree with you most (if not all) of these will be handled by a simple phone call. All I was suggesting was that I don't think it's worth duplicity to get $5 off. That was it. Look -- for every person who tries to cheat the system, it's one more reason companies won't offer them in the future. Wholistically speaking, doing things like this may only hurt our ability to see future ones like this.
As for how FV responds to CC merchants, I don't know if that's what they'll say. Every move a company makes is calculated with attorney advice. I doubt FV went ahead and charged everyone without consulting its lawyers, which is why I doubt that FV will respond the way you suggest when its asked why it went ahead and billed the totals. I'm not a lawyer but I worked in online media for almost 4 years and there's a commitment by businesses online to crack down on behavior like this so (while unlikely) I can see FV telling CC companies why it did what it did.
[quote name='Damian'] I don't know if you've ever been through the chargeback process but credit card companies are not the merchant's friend. You can easily get a CC through another bank if yours isn't helpful, merchants don't have that luxury. [/QUOTE]
True, but in this case, I don't think so. Merchants might not be CC companies' friends, but CC make some of their profit off merchant charges so they are as much a client as you are. Now, I've been involved in chargebacks where the merchant was entirely at fault. I think we agree that's not really the case here, and so I don't think the conversation will go exactly as you say in all instances.
[quote name='Damian'] There's also the concept of mitigation of damages. You have an obligation to protect yourself from damage if possible, and sending out orders at a price they knew wasn't authorized is just foolhardy. If they have ANY doubt about the validity of a transaction, they have an obligation to not go through with it or suffer the consequences themselves. [/QUOTE]
Again, I would assume FV consulted its attorneys before it did what it did. I think you're overly siding with the consumer on this. To be fair, couldn't you say that if the consumer felt any doubt about using the promo on more than one acct. that he should ask FV whether he could do it before moving forward?
[quote name='Damian'] For charging more than they were authorized to? They absolutely without a doubt are at fault. Did the customers break the contract first? Absolutely. Does that give FV the right to break it as well? No, absolutely not. [/QUOTE]
Again, agree with you here. FV isn't blameless -- but like all cases, I think that the greater fault here lies with the consumers than with FV. Did FV react appropriately? I think they have a strong argument to insist they did. The consumer really doesn't come out of this looking positive no matter which way I see it. Sure, he could claim FV charged him without authorization, and that's true -- but given the circumstances, I think it's easy to see which side is in the greater wrong.