I read it, I just don't put a lot of faith in it. Are you seriously trying to say that NPR is as far left of center as FOX News is far right? I would love to see anyone try to back up that claim.
Perception of media bias is reality of media bias. You will find millions of people that will say NPR is as far left of center as you will say FOX News is far right. Does it make it so? Nope. Personally I don't find FOX News far right just as you don't consider NPR far left. Why? Personal perception. We all see the world through tinted glasses whether we admit it or not.
You have to admit, especially in a forum like this, that there are people just aching to be offended. Eager to show that there is something wrong, that they have been slighted, demeaned, belittled, their intelligence has been insulted, that someone out there has an agenda that isn't their own and have sinister intentions because of it.
That's what bias is. Perception. That's the reality of American and Western politics too. We have camps of left and right, conservative and socialist/communist/progressive. We see the news through that spectre of reality. The bitterness which divides the camps shouldn't be shocking to anyone that visits a gaming message board.
Think of how many times you've had to read that a publication, website, news organization or poster had a bias against a PS2, Xbox, or GameCube. Now think about that in reality. Do you think anyone at CNN actually thinks "Hey, lets do a story on hot Christmas gifts that make Nintendo look "TEH KIDDIE"!" Yet if that turns out to be the reality Nintendo fans go apeship. Do you think IGN or Gamestop sit around reviewing games and purposely give the PS2 version a higher review score than the Xbox or Cube because they are on Sony's payroll? That they want the PS2 to "win". Nope. Yet how many countless posts have you read about system bias. I didn't even mention how evil EGM was.
Now to put that same reality in to proper context I think bias in the media is absolutely real. I also believe it is entirely self sustaining from reporting personnel and not based in editorial controls. I don't think news organizations are inherently conspiritorial spin machines. I do think they are incredibly lazy though. Someone already mentioned asking "How hard can it be to check facts?" well, on deadline... apparently very. Is it easier for a reporter to dig into CBO or OBM numbers him/herself? Or is it easier for them to report "Republican's claim...." or "Democrat's claim....". Is it easier for them to send a reporting team to talk to 100's of Iraqi's about what they think about the U.S. being in their country and how they view the future or is it easier for them to say "Sources on the ground say/claim.....".
The bottom line about why bias exists in the media goes all the way back to Journalism 101 at the S.I. Newhouse school of journalism (Syracuse) or any other top journalism school in the country. When Freshman majors are asked why they want to be journalists the number one answer is "Because I want to change the world.". Guess what, journalism isn't crusading, it's the reporting of facts. Unfortunately we've dredged up a 2nd and 3rd generation of reporters that fit this mindset as opposed to the Murrow/Brinkley kind that thrive of fact gathering so we're stuck with this kind of bias indefinitely.