I like it. Ive gotten used to the XBox design, but this still looks nice and sleek. And keep in mind that there's a strong rumor of changable faceplates. I'm not sure how itll work, but it sounds like youll have some control over color. If all else falls, spray paint it yourself or go colorwarepc.
BTW, I thought the first picture of the controller looked cheap and plasticy, but evil's pic looks pretty rad. And one would think that MS would try to avoid Apple comparisons in terms of their color choices.