Air America, the liberal talk-radio network that launched with much fanfare in 2004, ceased operation on Thursday, whipped by the “difficult” economic climate that led to a drop off in local and national advertising revenue.
The network, best known for hosting a show by Al Franken, a comedian who was elected as a US senator in 2008, was positioned as a counter to the strength of conservative radio embodied by well-known radio hosts including Rush Limbaugh.
On Thursday, Charlie Kireker, chair of Air America Media, told employees it would soon file for chapter 7 bankruptcy, which involves the liquidation of its assets.
“With radio industry ad revenues down for 10 consecutive quarters, and reportedly off 21 per cent in 2009, signs of improvement have consisted of hoping things will be less bad,” Mr Kireker wrote, adding that its new media operations faced similar short term challenges.
Air America credits itself with helping to usher in a progressive revival, giving liberals a public platform to air views that were considered “un-American” in the years following the 9-11 attacks.
“Laws have changed for the better thanks to this revival . . . but all the same our company cannot escape the laws of economics,” Mr Kireker said in the memo.
The company filed for chapter 11 bankruptcy in 2006 and had revealed in filings at the time that it accumulated more than $40m in losses since its launch. Updated financial information was not immediately available.
Air America will begin airing repeats of its programming starting Thursday evening through January 25, when it will shut down.
ok, so really, why cant liberal radio succeed? i mean you can argue that there are liberal talk show hosts that are successful, they certainly dont reach the number of people or stations that rush, hannity, beck etc reach.