[quote name='spmahn']People have just been assuming that Amazon is price matching everyone on everything, but they haven't done that in years. They will price match some items, and have their own deals, but not everything is going to be price matched.[/QUOTE]
I think last year, they started PMing other stores after their deals went live (on the day of BF). I think their (Amazon's) early deals are just a way of them getting some early sales and betting that most people won't come back later seeking a PM (which they probably won't).
I mean, they dropped a bunch of contract cell phones to a penny so that nobody undersells them so I don't see why they wouldn't compete elsewhere. Then again, they're probably losing a ton of money on those phones so they might not drop prices elsewhere.