[quote name='bigdaddybruce44']Like some others, I simply see no reason for me to pay $80 to get stuff slightly faster. Amazon has almost always been pretty good to me with their free shipping. If I pre-order game, I generally get it within a day or two of release.[/QUOTE]I've had Prime for multiple consecutive years, except for a year I dropped it because I thought I didn't need it and decided to get it back. It's money well spent for me because:
* On an per-order basis, the more you order, the more the "cost" is spread out per order. I order it from Amazon first and foremost unless I need it same-day or Amazon isn't the lowest price around.
* Some large/heavy items don't always qualify for FSSS and having Prime gets around that.
* An expanded window for holiday ordering for gifts in time for the holidays by a couple of days has been helpful knowing that I don't have to pay for expedited shipping costs.
* Free release-date delivery on items that support it.
* Some intangible perception that orders placed from an account with Prime get shipped out faster/quicker than non-Prime orders.
I've had two instances where I didn't pay the full $79 dollars for Prime:
* Christmas season 2008, where there was a $59 promotion for the full year of Prime, and a thread I posted on here about it. The only time I've seen it discounted.
* Christmas season 2006 (or 2005, not sure), when they did their first "choose your sale item" promotion and I won the option to buy $100 GC for the toy store and one year of Prime for $120. Nets out to Prime for $20.
Every other time, I've spent the $79 and not regretted it except for the year I didn't renew it.
With the amount of ordering I do on Amazon, it's spread out enough that I don't notice it. That, and with the money I've saved from Amazon alone certainly pays for it.