Play is merely a vehicle for "editor" Dave Halverson to get free games and anime so he can be a cheerleader for the industry. I subscribed for a year, but am happy that it no longer comes, and have tossed all my back issues. The mag looks nice, but the editorial invariably turns my stomach; poorly written, and it's not true criticism, just cheerleading. It's obviously an expensive magazine to produce; they wouldn't all that money to spend if they were true journalists.