No, you guys are missing something, though:
The idea behind these videos was to make something asinine.... and then try and hype it up as the next big internet fad.
I couldn't find the link, but in the comments on YouTube someone linked to a forum post of the author of these videos. It was when he was in the planning stage of this... he was basically like, "let's see if we can make something incredibly horrible become the next big internet fad."
And as a result, these videos were born..