[quote name='Deserter Goose']I'm just curious (don't even have a Vita, don't plan on getting one), but was there ever a good, honest reason given as to why the memory cards are priced so expensively? They're one of the biggest reasons I don't want a Vita - when a 32GB memory card on sale costs just under 3/5 of the amount I could pay to get a used Vita (you can often get them for ~$130-$140 from Cowboom), I don't want to touch it.[/QUOTE]
"Because they can" is the best available answer. With the exception of the PS3, Sony has had proprietary storage media on every console it's produced. They tend to lose money on new consoles for the first part of the generation, and by forcing people to buy a memory card, they make some of that money back right away.
I took advantage of the fact it was selling slowly at first to pick one up that included the 4 GB card. It works fine - have to juggle games with my PS3 a bit, but it's better than paying, as you noted, about 1/3rd to 1/2 the cost of Vita itself to get a roomier storage solution.
Once the prices fall more in line with other storage solutions I'll upgrade. Expecting price drops later this year, especially if the Vita can't get over 7K weekly in sales, which was the case in January.