Not the most amazing deal, but for those of us who have rewards, which I'm guessing many of us do, and do not want to wait for shipping. Or do, as BB ships.
http://www.bestbuy.com/site/sony-dualshock-4-wireless-controller-for-playstation-4-glacier-white/7010007.p?skuId=7010007
http://www.bestbuy.com/site/sony-dualshock-4-wireless-controller-for-playstation-4-glacier-white/7010007.p?skuId=7010007