Went to Best Buy to pick up my pre-order for 3DS. Asked the customer service person if they would match the current buy 1 get 1 50% off on 3DS games from Toys R Us. Best Buy has a promotion that if you buy 2 3DS games, you get a $10 gift card. After checking the advertisement, she agreed to the price match and I bought my 2 games. And since I bought 2 games, she gave me the gift card as well. Since it is Best Buy, this is obviously YMMV, but worth a shot.