GENEON ENTERTAINMENT (USA) INC., formerly Pioneer Entertainment (USA) Inc. is a full service producer and distributor of software for home entertainment including animation, film, television shows and music programming on VHS, DVD and CD. Since its inception, the company's strategy has been to identify marketing opportunities in a variety of specialized areas, predominately in animation, where the Geneon/Pioneer Animation name has become synonymous with Japanese animation. Other specialized areas include: Geneon Artists, Geneon Classics, Geneon Films and Geneon Special Interest.