you can SERIOUSLY haggle at circuit city. i just picked up a panasonic 42" HDTV for almost 1/2 off. it was tagged $1799, "one day sale" priced at $1299, and i talked them down to $999 if i bought the 3 yr protection plan, which you almost have to buy on a projection tv. i looked at a lot of tv's from every manufacturer, at every conceivable store, and this one was the best bang for the buck-sure, it's no SED or LCOS or even LCD, but i spent less than $1400 delivered. i'll probably never purchase a tv from anywhere else if all my future tv transactions go as well as this one did.