Terrible terrible deal. Not blaming you OP, but BB is easily the worst BD retailer I've seen yet...
And yet they were/are clearly one of the biggest Blu-Ray pimps in the retail world*, and as a result, probably a pretty decent-sized factor in determining the eventual and inevitable outcome of this "war".
The Best Buy I frequent has the Blu-Ray titles on the 'outer' side of the first rack of the Movie section, next to the new releases. The HD DVDs are on the other side, which means that you actively have to look for them. Anyone else have similar or even more BD-favorable layouts in their store of choice?
*--I would love to have heard how the "blue shirts" were programmed to talk Joe Customer out of an HD DVD purchase over the last year or so. Sure, it's pretty much academic now, but the picture, if you will, was less 'in focus' a year ago.