It will be $30 for a while. Bleach DS: Blade of Fate stayed at MSRP for a long time and didn't drop nationally until August/September, one or two months before Dark Souls was released. Even CC clearanced the game in September, I think? (Though who knows if CC will be around this time next year!).
If you want it sooner, you can take $2-$3 off, get it at Best Buy with the 10%/12% coupons that are sent to RZ members every now and then, and posted on deal sites.