It's just economics. With the current market, all companies are looking to cut costs or increase sales. Food portions (whether prepared or grocery) are getting smaller, services are getting more expensive, previously included goods/services are now a'la carte, etc. I'd much rather Blockbuster end their late fee grace period than increase prices -- which are already ridiculous (isn't a rental like $5 or something? 1/3rd of brand new avg retail price?).