Cars direct tags $100-200 onto the price. Thats how much they get of each deal. And how do they get so much off the msrp? There system automatically emails the fleet department. The fleet department is the internet sales and there goal is to move units more so than make a profit. Most fleet departments are in the dealership tucked away so customers walking in cannot see it. So car diresct tags on 200 and the fleet will tag on another 200 or 100. SO in turn you are paying for a service that you dont need.
Go into your local honda and ask for the fleet department. Cut out the midle man which would be cars direct. The place i worked, quit 2 days ago!, the fleet guys would show the customer the price at cost, and then they would say we will go 200 over that... and the people can take it or leave it... they usually take it...
Though i worked for a luxury line where the cars are more exspenive to begin with, where as honda sales men are a little more slimy and are out to screw you over more so. Good luck sir.