The price is just under $40 for me, valor.
gas station =/= cigar, FWIW.
OP, I recommend going to a liquor store/tobacconist and asking the expert there for some advice for "entry level" cigars at the price you consider reasonable. Don't expect anything for $4 a cigar, but you can find something pretty palatable for $8-10. Don't overspend, either; a salesman might try to send you packing with a $25 cigar, and if you're not ready for that, don't do it. Besides, a good cigar is a good cigar, but a good cheap cigar is a more rare and exciting find.