http://online.wsj.com/article/SB121...S=cold+stone+creamery&COLLECTION=wsjie/6month
The article cites rising food costs and other cost related issues, but also cites complaints that the primary business lied to franchisees about potential profits, cut into their profits by offering national "2 for 1" coupons, and offered little to no guidance in addition to overexpansion, resulting in several stores cutting into each others profits simply from proximity.
As much as I like Cold Stone & Marble Slab, I prefer not to pay $5 for ice cream and turned to buying my own ice cream and mixing in Reese cups and Snickers (my usual).
~HotShotX
The article cites rising food costs and other cost related issues, but also cites complaints that the primary business lied to franchisees about potential profits, cut into their profits by offering national "2 for 1" coupons, and offered little to no guidance in addition to overexpansion, resulting in several stores cutting into each others profits simply from proximity.
As much as I like Cold Stone & Marble Slab, I prefer not to pay $5 for ice cream and turned to buying my own ice cream and mixing in Reese cups and Snickers (my usual).
~HotShotX