This comes directly from Vudu's terms of service regarding "In home disc to digital from Vudu."
Terms and Conditions
This Promotion is available from May 29, 2013 through June 30, 2014 (the "Promotion Period"). If you create a VUDU account during the Promotion Period or you have an existing account as of the start of the Promotion Period, VUDU will issue you a two dollar ($2.00 USD) credit, which will be automatically applied; however, the credit is only good towards your next conversion of a DVD or Blu-ray disc (each a "disc") via VUDU's In-Home Disc to Digital service. You are limited to one two-dollar ($2.00 USD) credit per user account during the Promotion Period. This credit will expire automatically ninety (90) days from the date on which VUDU issued the credit to you. Additionally, during the Promotion Period, if you convert ten (10) or more discs via VUDU's In-home Disc to Digital service in a single transaction (that is, you add ten (10) or more discs to your cart and check-out), you will receive a fifty percent (50%) discount off the pre-tax subtotal conversion fees for that transaction. These promotional discounts (collectively, the "Promotion") may not be combined with other promotions or offers from VUDU or Walmart or its affiliates. VUDU may declare this Promotion to be void where prohibited or restricted by applicable law. Eligibility for this Promotion, conversion of DVDs or Blu-ray discs, and use of the In-Home Disc to Digital service are subject to VUDU's Terms of Service. This Promotion expires automatically by its own terms by Midnight PST on the last day of the Promotion Period.
Further detailing the terms of service:
You understand and agree that the Content is licensed by VUDU from Content Providers. Copyrights in the Content are owned by the Content Providers and protected by the copyright laws of the United States, as well as other intellectual property laws and treaties. Except as expressly provided herein, no right, title or interest in the Content is transferred to you. All Content is licensed, not sold, transferred or assigned to you. You have a limited right in the Content for personal, non-commercial use only on VUDU Devices. You may not edit, modify, copy, distribute, transmit, download, display, perform, reproduce, publish, license, translate, create derivative works from, transfer, alter, adapt, sell, rent, lease or sublicense any Content, or facilitate any of the foregoing. Without limiting the generality of the foregoing, you may not (i) show any Content to any public audience or view it in a public location; (ii) duplicate, reproduce, transfer, record or create copies of Content or any portion thereof (including, without limitation, by “burning,” P2P file-sharing, posting, uploading or downloading) onto any physical medium, memory or device, including without limitation, CDs, DVDs, VCDs, portable media devices, computers or other hardware or any other medium now known or hereinafter devised. You may not attempt to circumvent, avoid, bypass, remove, deactivate, impair or otherwise defeat any encryption, rights signaling or copy protection technology in which the Content is wrapped or otherwise associated. You may not decompile, copy, reproduce, reverse engineer, disassemble or otherwise reduce the computer file in which the Content is stored to a human- readable format. Any unauthorized copying or other activities that infringe upon the intellectual property rights of the Content Providers/owners of the Content is prohibited, and you expressly agree to the automatic termination of the VUDU Service if you engage in any infringing activities. Upon any such termination, the Content will be deleted from your VUDU Device(s).
Except as specifically granted herein, all rights to the Content are reserved by the owner of such Content.