Yep, Lik-sang is cheaper because of free shipping, and Play-Asia made it 10 cents too cheap to use the $5 off coupons they hand out on previous orders.
I really want this, but not at $50.
I signed up for Lik-sang's automatic email notifier, in case there's a price drop in the first week. I might check ebay the week after it comes out, although ordering from HK or whatever is kind of risky.