http://dx.ampednews.com/?page=articles&id=8699
Did everyone notice this little slice as well, or were we all watching the NFL license acquistion too closely? Talk about smokescreens- HoudEAni.
rat bastards- I am refusing to sell EA products to my customers from now on. Screw the bastards. Their going to mess with all of this, and THEN the same company that made BG&E, as well as the PoP games?! Bugg 'em to hell.
I also want to note another facet that may or may not have shone as yet. Now, EA also landed about 100-200$M in advertising deals for the next five years. They now have all these licenses and franchises. They have more money coming in than will ever go out. What ever investment they put into their stronger titles, they have gauranteed at least an 80% return. That's MASSIVE by most analysts standards. Yet, they have announced no plans to reduce costs. No plans to step up development. No plans, basically, to benefit the end user. They are sucking all of this money up from these inumerable agreements, as well as the consumer, and are giving nothing back for it.
Fortunately, videogaming is a very fickle field, as the audience changes weekly. A lot of people have said boycotting affects few, if any. Really, it pulls a lot of strings. Example- let's say you 'pirate' 2 million copies of a game (this is not a pro-piracy example- follow me here). You just sucked and redistributed on average of $100,000,000 straight from EA- they get no profit from that. So, let's suppose 2M people boycott EA. In 2 games (or at least, if 2M games are boycotted over a year), they've lost that amount of money. That's a message to them, because that's half of what they got from an advertising contract for 5 years. Long story short, if this amount of games are boycotted for 5 years straight, they loose upwinds of $300M in this model. Average game dev cost: $2-$8M, plus data medium, packaging, and advertising.
Either way, companies try to copy the other guy, and, after this, I'll be very happy to get a copy of SRS, or, lower myself to get a pre-played EA title if necessary. Yet, the sales performance of even the pre-playeds are still tracked, though. EB, Gamestop, and even Blockbuster/GameRush report their pre-played (as well as rentals, in the case of the latter) sales quarterly, highlighting highest and lowest moving titles. These are public info that developers check to see if there is possibly latent interest in a project. While a game may not jump originally, if the used volume moves quickly, they'll kick around the idea of another in that series. Simple matter of knowing that the original volume had to be purchased at some point.
Fight the bEAst!
-The_K