From another thread on another site:
"I feel sorry for the people who have do the hiring, and those who will be hired to do it. First, having to decide if someone is really that ugly, and, being told that you are ugly enough to do it. People these days are so superficial..."
Employing booth babes is a classic marketing strategy used to draw attention to your booth.
This news isn't about sticking up for women or not treating them as objects, it's just a twist on the strategy. They're in fact still treating women as objects to further their own advancement. How is this any better?
Their claim of "putting the focus back on the games" is bullshit. If that were the case, they would have just not hired "ugly women" (their quote, not mine) and not made mention of their anti-booth-babes stance.
All this is is a press stunt to get some extra attention apart from all the other vendors using booth babes.
"One could argue that this Agetec is doing the exact same thing: treating women as objects, and drawing attention away from games. If they want to protest boothbabes, this is not the way to do it.
Let's not forget that this is very likely a marketing ploy. Just think, a company that normally might not get much if any coverage or press, suddenly is the centre of attention due to their, and let's call this what it is, their marketing campaign.
Oh, let's not forget that they're being particularly demeaning to women by hiring them on the sole basis of how ugly they are. What a wonderful boost of self-confidence for these women.
"Congradulations! You are one of the ten ugliest people out of the thousands that applied!"
I notice how it's still women that they are hiring. If they really wanted to make a statement, they'd have a mixture of men and women.
But I suspect this is just a "look at us, we're controversial!" publicity stunt."