Sega announced that ESPN NFL 2K5 will have an msrp of $19.99. At no point did they mention a lower price for any of their other sports titles. They lowered the price on NFL to try and compete more with Madden. Their other sports titles haven't suffered from the same trouble because none of the other sports had an entrenched title like Madden eating up 2/3rds of the market. For the moment, all of the ESPN sports titles other than NFL will have the full msrp of $49.99. It is my opinion that CD Universe probably misunderstood Sega's announcement about NFL 2k5, thinking it applied to all their titles when in reality it only applied to the NFL. That is more than likely the case. If not, than it is just a really good deal.