Personally, I liked the commercial. It gives you this feeling that something amazing is going to happen soon. It's epic. On the other hand, I agree that it doesn't really "advertise" the product. However, for someone who is anticipating the PS3, it just adds more to the excitement. Of course, you could apply that commercial to any product that people were looking forward to and it would probably have the same effect. Anyway, I like it more than the original PS2 commercials, or the XBOX 360 ones.