I just got back from BestBuy and they seem to have an unadvertised promotion going on with the King's Speech. The register automatically prompted the cashier to give me a $5 giftcard with my purchase, and the only thing I bought was the King's Speech, so the giftcard had to have come from that. As far as I know, Best Buy already had the best price for the blu at $19.99, so the giftcard just makes it that much better.