[quote name='Rozz']Dont count on actually receiving a copy of this.[/QUOTE]
[quote name='the site']Over the last hour, sharethetruth received 450 DVD requests, on average one every 8 seconds. As of this writing, there are 3,213 unfulfilled orders for free copies. At $20, the DVD's current going rate, this operation would require $64,320 in donations – without tallying packaging and shipping costs – just to catch up.
Over the last week, eight very nice donors have stepped forward, contributing a total of $90.
Though the numbers are, to put it mildly, somewhat mismatched, I believe this isn't a funding problem as much as it's an awareness problem.
Oh, The Good Old Days
Looking back through the mists of time to July 2006, we see a somewhat balanced ledger. Before the DVD release of An Inconvenient Truth was ever on the horizon, sharethetruth sent people directly to the movie theater, paid tickets in hand. It worked just about right. This effort directly introduced the wonderful world of global warming to nearly a thousand people (indirectly, many more). We constantly ran out of funding, but enough generous souls continued to show up at the door to make up the difference.
How do we keep the books balanced, perpetuating past success? The answer is, I believe, improved communication on several points:
1. Hey you! Sharethetruth is powered by real people, not fake ones!
Since today's massive influx of visitors have come from FatWallet.com, SlickDeals.net, RedFlagDeals.com, and the like, many recent requests are generally being made in a different context than expected. Here's a sample of what people are saying:
Signed up. 1 less movie in my Netflix queue...
shieryda, CAG thread
I'm down for one. I saw this before. It was good. Maybe not exactly super exciting. But worth watching again... one day.
jdamirez, SlickDeals thread
Awesome! I can't wait to ebay my free copy.
breakfast-pants, Reddit.com thread
If it does come, I'm just going to turn around and sell it on Half.com or something.
GTZ_NSR, same CAG thread
While there's nothing wrong at all with scoring free or discounted stuff (I quite like it myself), I don't think most of the people requesting the DVD just to have a copy – or, $10 extra dollars – truly understand what this cause is about.
First, this site is not Al Gore's, nor is it affiliated with the Paramount or Participant Productions. Many visitors are leaving comments thanking Gore, or otherwise responding to the effort as if the movie studio is funding a giveaway effort.
Second, not only does all money come from individual donors, but an individual runs the website. The collaboration of these individuals has yielded a pool of cash none-too-easily collected. When was the last time you saw in-demand gifts publicly distributed by a non-profit organization, let alone individual people? Sharethetruth is simply not a company with profit margins or, for that matter, any funding that might allow for irresponsible spending. Even in our free movie ticket days, we declined requests that failed to convey sufficient trustworthiness. We'd lose the trust of donors if we squandered their gifted money.
Third, people mustn't misunderstand why the movie is being offered free. It's not because there's a surplus of movies, or that it's not worth the money. It's that viewers are so inspired by An Inconvenient Truth, they want to do what they can to help others see it, too. A perverse feature of the way we value goods in market societies is the confusion that can occur between two absolutely opposite ends of the worth spectrum.
2. Sharethetruth wants to "do good" and be sustainable, too.
The Inconvenient Truth DVD case is made of 100% post-consumer recycled material (a full step beyond "100% recycled") wrapped with EarthFirst PLA film made of corn and a 100% compostable label. Correspondingly, sharethetruth does not wish to condone excessive shipping, or excessive consumption. Someone who has seen the movie and wants a copy to sit on a bookshelf is, simply put, not a target beneficiary. I have no desire to be exclusionary, but given our limited resources, both for this cause and from this little blue dot that gives us life, it's the poor and the skeptical who get dibs on the free stuff.
3. Sharethetruth needs your help.
You may have noticed that the number of requests we are now getting far exceeds current capacity. Closing the request form is not an option, however, because everyone is still welcome and I hope to send out DVDs to as many as possible. So with this backlog of pending transfers at hand, I'm turning to you, if you've seen the movie, to either contribute some funds, or pledge a copy of the movie to sharethetruth, so we can connect you with a beneficiary in your area.
In the meantime, we're writing everyone we can for assistance, from Mr. Gore to companies involved in the film to unrelated but philanthropically inclined organizations, for any copies of the movie they'd be willing to offer up. This, like the global warning itself, is just part of the long beginning – and we really hope to do everything we can to help.[/QUOTE]
I wish they would have just told all of you jackasses to eat a cock though.