If this first "issue" is representative of all of them, it is REALLY lame.
It would be nice if it were free, but all it is is a bunch of trailers tied together with an interface that could be done on DVD just fine (why Backbone Entertainment had to work on this I have no idea).
It's just a bunch of ads, and there are ads (for Burger King, etc.) BEFORE you get to watch the ads. I guess this is Sony's version of Microsoft charging for an instant messenger client.
It dosen't even let you fast forward/rewind etc. or remember where in the video you were, or tell you which videos you've already watched.
And while the video looks good for downloaded video, it's still between web quality and maybe a bit better than DVD. Basically it's forcing you to download 1.5GB of trailers whether you want to watch them or not (and 1.5GB is a LOT over my new slowtastic connection).
And you still have to INSTALL this thing (although to be fair that didn't take all that long).