I just received an email from Caribou Coffee that says:
[quote name='Caribou Email']You may have heard that one of our biggest competitors
(who shall remain nameless…but has a big green logo) recently issued a coupon for
a free iced coffee beverage and then decided not to accept it.
Although they won’t honor their coupon, CARIBOU COFFEE WILL!
Bring your coupon to any Caribou Coffee on Friday, September 8, 2006, after 12 noon
and receive a FREE Medium Cold Press iced coffee, Iced Americano or Iced Tea.
Now, we know that many of you are Caribou Coffee enthusiasts
and probably didn’t get their coupon. Don’t feel left out!
Just print this email and bring it in to any Caribou Coffee - and we'll give you one anyway!
Finally, feel free to forward this on to your “green” friends.
We’re happy to honor their coupons and welcome them to Caribou.
At Caribou, you are important to us - and we look forward to making your day better! [/quote]
Genius marketing.